For years, before 'interaction designer' was a job I knew about, I wanted to be a number of different things. Museum exhibition designer, photographer, marine biologist (I know, strange one, but now I'm an avid scuba diver). And package designer.
I remember coming across this packaging awhile back and being absolutely enamored with it. It reminded me of the many careers I fantasized about when I was younger. Then I forgot about it.
My colleague Mariana brought this packaging into the office as inspiration for a project we were doing in the medicine category earlier this year.
AIGA is hosting one of their ever fabulous Design Thinking events in New York tomorrow night with Richard Fine from Help Remedies. I only signed up today (been a bit snowed under with the new job) so space is probably still available. $26 for non-members. Even cheaper for members. The AKQA Experience Design team and I are having a reunion there tomorrow night, for anyone interested in saying hi.
More information about the event
Registration for the event