Foxes + Sparrows looks at how professionals who started in traditional user experience roles have transitioned to broader ones. We've followed different paths, infused with a mix of hard work, opportunity, gut feel and debate with friends in the ux community. Although we have chosen the Creative Direction path, we are not of the opinion that this is necessarily the better path. Or even the end-goal.
This is not a blog to debate the relative merits of 'Big IA' and 'Small IA' or the semantic nuances of Information Architecture vs. Interaction Design. There are other great places to do that. Instead, this is a place to discuss user experience in broad context. From inspiration to career.
We are strong believers that user experience training is, at its core, about understanding form and function, human emotion, communication, entertainment, branding, ergonomics, technology, data, space. And understanding how these concepts come together in the world as it settles into the digital age. As a result, we believe that ux people do not fit into a neat little box. That there is no clear path to the future of this profession. And that this ambiguity is part of the intrigue and reason for doing the job.
This blog is intended for a number of readers. For those early in their ux careers wondering what the future holds for them professionally, as well as for those wanting to enter the world of ux but aren't sure what that means. It's also for people who feel caught in the 'making wireframes and writing specs' trap. And it's for other people we haven't met yet who are forging the way into new territory. This is a place to share experiences cross-agency, provide food for thought and, we hope, offer moments of inspiration.
Mehera + Catherine